Recife

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Preserving popular graphic memory and vernacular design.

Decorating the bodywork of vehicles is an old tradition, probably going back to before the 1920s, when motorized cargo transport first appeared in Brazil. Also encountered in many other countries of Latin America, the tradition of decorating vehicles particularizes and brings personality to each vehicle through color, graphics and visual elements that are significant to the particular culture to which they belong, as well as sharing and combining new elements from the regions around which the vehicles circulate.

The proposal of the project The Iconography of Truck Art in the Brazilian State of Pernambuco, developed with funding from FUNCULTURA – The State of Pernambuco Fund for Cultural Incentives – was to register the decorative visual elements of the trucks that circulate and/or are produced in the state of Pernambuco through the creation of a digital font, which enables these elements to be reused in new media and products, as a form of preserving and promoting our local culture.

This aim of this site is to introduce a small selection from the universe of truck art in the state of Pernambuco, through images and stories brought together during the visual research and used as the basis for creating the Carroceria Dingbat (Carroceria being the Portuguese word for the bodywork of a vehicle), as well as making this free font available for download.

 

O artesão brasileiro é basicamente um designer em potencial, muito mais do que propriamente um artesão no sentido clássico.

Basically, the Brazilian artisan is much more a potential designer, than an artisan in the classical sense. Aloísio Magalhães

Registros · Registers

Pesquisa de Campo · Field Research

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Recife

In Recife, we visited CEASA and also registered many vehicles driving around the city streets.

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Olinda

In Olinda, we went to Carrocerias Paraguaçu, which produces truck bodies, and visited a number of meeting places for truckers.

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Caruaru

We travelled to the agreste region of Pernambuco and visited Carroceria São Carlos in the city of Caruaru.

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Jaboatão dos Guararapes

In the city of Jaboatão dos Guararapes we visited Carrocerias Progresso.

  • A dingbat is an iconographic digital font, composed of symbols and drawings appearing in the place of alpha-numerical characters. Just like any text font, you may install the dingbat and use it normally on your computer in any program that permits text editing.

    Therefore, the option of providing the search result ‘The Iconography of Truck Art in the Brazilian State of Pernambuco’ as a digital font democratizes its use and broadens its scope, in that it allows all users, whether they are designers or not, to use the image database that has been produced, in order to promote popular culture, particularly that of Pernambuco, through the use of a rich set of graphic elements.

    DOWNLOAD now and try the Carroceria Dingbat!

     

    | Developing the typographic project |
    The process of constructing the Carroceria Dingbat font resulted from intense field research. After photographically registering each visited city, a rigorous selection process was conducted with the aim of building an image database that encompassed the true diversity of registered designs decorating the trucks throughout our particular region.

    By observing a large number of vehicles in the state of Pernambuco decorated with stenciling, we selected the clean, geometric visual language resulting from cut-out stencils as the main constructive process of illustrations developed for composing the typeface.

    Images were organized into 4 categories, according to their position on the body of the truck: side panels, rope cleats, side panel compliments, and mud flaps. This division provided further guidance for the distribution of font characters between the lower case [lower], the uppercase [upper] and the keypad numbers according to the following sequence:

    > Side panels and rope cleats | Uppercase
    > Side panel compliments | Lowercase
    > Mud flaps | Numbers

    Once this selection was made, we began the process of composing the characters, which were drawn vectorially onto the selected photos, seeking to preserve the integrity of the original designs. Only minor adjustments were made in order to maintain a consistent set of designs, as well as to optimize the operation of the collection as a digital source.

    The final design of the set of characters portrays abstract decorations as well as floral and other forms from nature. The figures were constructed from geometric elements and many of them are arranged symmetrically, as observed on the original bodywork of the trucks. Several religious figures and inscriptions found on the vehicles also feature amongst the font characters. Colors were simplified to black and white.

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    | Suggestions for Use |
    The aim of the typographic project of the Carroceria Dingbat, is not only to record this expression of folk graphics in the state of Pernambuco, but also to encourage the use of these elements for other products and objects in order to reveal more about our culture. Elements of the font may be combined, remixed and arranged in grids that may then give rise to a multitude of textures and designs. Its individual use recalls its popular universe and aesthetics. This product may be installed on any computer as a font and used with text or graphic editing software such as Word, Illustrator, Corel Draw, InDesign, amongst others.

    | How to Install the Font |
    Download the free font from this link. To install the font on your PC: drag the carroceria_stencil.ttf file to the folder c :/ windows / fonts. To install the font on MAC: Double click on the file carroceria_stencil.ttf select the install font option. Now start experimenting with the Truck Art font! It will appear on the font menu of any text editing program.

    | Future developments |
    The project The Iconography of Truck Art in the Brazilian State of Pernambuco does not end here. This initial research has led to a number of important discoveries and a rich collection of images. The next stage is to record some of the history of truck decoration in a book and generate a second truck art font style, portraying other decorations painted by hand with the use of a brush and that were not included in this first stage. Follow all our news on this website or Facebook.

    | Terms of Use |
    The license to use the Carroceria Dingbat permits remixing, adapting or creating derivative works, even when for commercial purposes, provided that the original creation is given full credit. Images and texts that make up this site may only be used for academic or research purposes, provided that the source is documented in the bibliography and image credits. Text credits: Finizola, F. Santana, D. The Iconography of Truck Art in the Brazilian State of Pernambuco. Available at: www.designvernacular.com.br /carrocerias. Accessed on 00/00/2013. Image credits: Photography • Damião Santana.

Fale Conosco · Contact

Descarregue seu caminhão de idéias, sugestões ou dúvidas, aqui.

Project The Iconography of Truck Art in the Brazilian State of Pernambuco
Research: Fátima Finizola | Photography: Damião Santana | Typographic design: Fátima Finizola and Damião Santana | Executive Producer: Sandro Lins | Acknowledgements: Carrocerias Progresso, Carrocerias Paraguaçu and Carroceria São Carlos
RECIFE·PE Brazil
ct@corisco.net

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| Fátima Finizola | Currently completing doctorate studies in design at the UFPE. She lectured at the Universidade Federal de Pernambuco, from 1999 to 2001 and 2003 to 2005, and is a Managing Partner at Corisco Design and a collaborator on the project Crimes Tipográficos. She is the author of “Tipografia Vernacular Urbana: uma análise dos letreiramentos populares”, Blucher.
| Damião Santana | Photographer and Designer graduated from Uneb (Universidade Estadual da Bahia). He specialised in Information Design at UFPE and lectured at the Universidade Aeso Barros Melo on the Design and Photography courses. He is a Managing Partner at Corisco Design, a coordinator of Corisco Academia and a collaborator on the project Crimes Tipográficos.

| Terms of Use |
The license to use the Carroceria Dingbat permits others to remix, adapt or create derivative works, even when for commercial purposes, provided that the original creation is credited. The images and texts that make up this site may only be used for academic or research purposes, provided that the source is documented in the bibliography and image credits. Text credits: Finizola, F. Santana, D. The Iconography of Truck Art in the Brazilian State of Pernambuco. Available at: www.designvernacular.com.br /carrocerias. Accessed on 00/00/2013. Image credits: Photography • Damião Santana.

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