<\/p>\n
As pesquisas visuais que deram origem a este projeto surgiram muito antes dele receber o incentivo do Funcultura, h\u00e1 pouco mais de 5 anos atr\u00e1s quando comecei em conjunto com o fot\u00f3grafo Dami\u00e3o Santana a fazer fotos aleat\u00f3rias das carroceiras de caminh\u00e3o que circulavam pela cidade do Recife e munic\u00edpios vizinhos. Envolvidos pela beleza e colorido dos grafismos manuais que decoravam as carrocerias, aos poucos surgiu o desejo de organizar os registros na forma de um invent\u00e1rio com a inten\u00e7\u00e3o de \u00a0n\u00e3o deixar se perder elementos da cultura visual t\u00edpicos da nossa regi\u00e3o.<\/p>\n
Envolvidos pela beleza e colorido dos grafismos manuais que decoravam as carrocerias, aos poucos surgiu o desejo de organizar os registros na forma de um invent\u00e1rio com a inten\u00e7\u00e3o de \u00a0n\u00e3o deixar se perder elementos da cultura visual t\u00edpicos da nossa regi\u00e3o.<\/p><\/blockquote>\n
Investigando a cultura de outros lugares descobri que a tradi\u00e7\u00e3o ornamental de ve\u00edculos n\u00e3o \u00e9 exclusividade do nosso pa\u00eds, mas um h\u00e1bito presente tamb\u00e9m em outros pa\u00edses da Am\u00e9rica Latina, \u00cdndia, Paquist\u00e3o e at\u00e9 no Jap\u00e3o. O Filete Porte\u00f1o, por exemplo, \u00e9 uma t\u00e9cnica peculiar utilizada na Argentina para decorar carro\u00e7as e caminh\u00f5es, hoje reconhecida como um dos \u00edcones da cultura daquele pa\u00eds. Por que n\u00e3o resgatar essa tradi\u00e7\u00e3o ornamental tamb\u00e9m no Brasil?<\/p>\n
Para dar in\u00edcio a este projeto decidimos fazer um levantamento inicial das carrocerias de caminh\u00e3o que circulam pelo estado de Pernambuco, para quem sabe mais adiante estabelecer correla\u00e7\u00f5es entre grafismos de outros estados do Brasil ou pa\u00edses. Mas como definir um universo de pesquisa composto por objetos que est\u00e3o em constante deslocamento? Numa r\u00e1pida visita a CEASA pode-se observar a ‘promiscuidade’ visual dos caminh\u00f5es que por ali circulam provenientes das mais diversas partes do pa\u00eds. Assim definimos como recorte espec\u00edfico desta pesquisa todos os caminh\u00f5es que fossem registrados no DETRAN [Departamento de Tr\u00e2nsito] de Pernambuco, considerando que suas carrocerias foram confeccionadas no estado ou estados vizinhos, j\u00e1 que os mesmos estariam trafegando em nosso territ\u00f3rio.<\/p>\n
As primeiras visitas sistematizadas para amplia\u00e7\u00e3o do nosso banco de imagens foram realizadas na Central de Abastecimento local, a CEASA. Algumas primeiras impress\u00f5es marcaram, como o fato da grande maioria dos caminh\u00f5es de Pernambuco terem suas carrocerias decoradas a partir da t\u00e9cnica de est\u00eancil – molde vazado utilizado como matriz para reprodu\u00e7\u00e3o das estampas. Algumas poucas carrocerias possu\u00edam motivos reproduzidos por pincel ou instrumentos semelhantes, e geralmente, estes eram elementos decorativos secund\u00e1rios ou inscri\u00e7\u00f5es tipogr\u00e1ficas. Neste sentido decidimos refinar nossa busca com foco nas carrocerias de caminh\u00e3o confeccionadas por est\u00eancil, j\u00e1 que as mesmas s\u00e3o mais representativas em nossa regi\u00e3o.<\/p>\n
Na CEASA tamb\u00e9m pudemos observar as prefer\u00eancias crom\u00e1ticas dos pintores de carrocerias. \u00c9 frequente o uso de 3 cores para pintar cada carroceria, geralmente o preto, o branco mais uma cor prim\u00e1ria ou secund\u00e1ria – vermelho, amarelo, azul, verde e ainda bege ou cinza.<\/p>\n
Identificamos v\u00e1rias partes do caminh\u00e3o que costumam ser adornadas, entre elas os m\u00f3dulos laterais da estrutura da carroceria, as amarra-cordas, as lameiras, o para-choque, a caixa de ferramentas, etc. Os motivos dos m\u00f3dulos geralmente apresentam desenhos sim\u00e9tricos tanto no sentido horizontal como vertical.<\/p>\n
Geralmente cada carroceria \u00e9 marcada – tamb\u00e9m por um est\u00eancil – com o logotipo da empresa que a confeccionou ou reformou, e cada um destes estabelecimentos possui um padr\u00e3o gr\u00e1fico particular para decorar a carroceria. A c\u00f3pia e adapta\u00e7\u00e3o de motivos, no entanto, \u00e9 pr\u00e1tica comum neste mercado.<\/p>\n
<\/p>\n
In Recife, we visited CEASA (the local wholesale market) and also registered many vehicles driving around the city streets.<\/div>\nThe visual research that led to this project came about long before it had received funding from Funcultura, a little over 5 years ago, when I started working alongside the photographer Damian Santana, taking random photos of trucks as they drove around the city of Recife and other neighboring towns. Struck by the beauty and color of the manual graphics, which decorated these trucks, the desire gradually emerged to organize these registers in the form of an inventory so that elements of this visual culture, so typical of our region, did not become lost.<\/p>\n
Struck by the beauty and color of the manual graphics, which decorated these trucks, the desire gradually emerged to organize these registers in the form of an inventory so that elements of the visual culture, so typical of our region, did not become lost.<\/p><\/blockquote>\n
While investigating cultures from other places, I discovered that the tradition of decorating vehicles was not unique to our country, and could also be encountered throughout other Latin American countries, India, Pakistan and even in Japan. Filete Porte\u00f1o, for example, is a particular technique used in Argentina to decorate carts and trucks, and today is recognised as one of the country\u2019s cultural icons. So, why not catalogue this decorative tradition in Brazil as well?<\/p>\n
To begin this project we decided to undertake an initial survey of trucks in the state of Pernambuco, so that later we could maybe establish correlations between graphics from other Brazilian states or countries. But how to define a research universe composed of objects that are constantly on the move? A quick visit to CEASA (a wholesale market) indicates how we are able to observe the visual ‘promiscuity’ of trucks arriving from every part of the country. Therefore, it was decided to maintain the focus of this research on trucks that are registered at the regional DfT [Department for Transport] in the state of Pernambuco, since it may be assumed that the bodywork of these trucks was produced either in this or in neighboring states, and that they would be encountered driving around this particular region. <\/p>\n
The first systematized visits in order to expand our image database were undertaken at CEASA. Amongst our early impressions was the fact that most of the trucks in Pernambuco were decorated with the aid of stenciling techniques \u2013 cut-out stencils, which may be reused to produce the same designs. Some trucks also displayed motifs that were produced with a brush or some similar instrument, but generally, these were secondary decorative elements or typographical inscriptions. Therefore, it was decided to confine our focus to stenciled trucks, since they are more representative of this particular region.<\/p>\n
At CEASA we were also able to observe the colour preferences used by the painters. Trucks are generally painted in 3 colours, black and white plus a primary or secondary colour – red, yellow, blue, green and even beige or gray.<\/p>\n
We also identified the various parts of the truck that are usually decorated, which include the sides of the body structure, rope cleats, mud flaps, the bumper, the toolbox, etc.. The motifs along the sides of the truck usually contain symmetrical drawings, placed both horizontally and vertically.
\nGenerally, every truck body is labeled – also by stenciling – with the logo of the company that produced or refurbished it, and each of these establishments has its own particular patterns for decorating trucks. Copying and adapting motifs, however, is common practice within this field of work. <\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Em Recife, visitamos a CEASA – Centro de Abastecimento e Log\u00edstica de Pernambuco, e tamb\u00e9m registramos alguns ve\u00edculos nas vias da cidade.In Recife, we visited CEASA and also registered many vehicles driving around the city streets.<\/p>\n","protected":false},"author":1,"featured_media":685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,8],"tags":[33,34,40],"class_list":["post-472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recife","category-registros","tag-carrocerias","tag-ceasa","tag-recife"],"_links":{"self":[{"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/posts\/472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":10,"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/posts\/472\/revisions"}],"predecessor-version":[{"id":840,"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/posts\/472\/revisions\/840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/media\/685"}],"wp:attachment":[{"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/media?parent=472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/categories?post=472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designvernacular.com.br\/carrocerias\/wp-json\/wp\/v2\/tags?post=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}